Why is a post-webinar survey important? | Guide to have excellent survey questions
Webinars are ultimately becoming popular to the business world and it is not surprising to hear this fact as this virtual format provides everything that business of all sizes needs. As innovation develops, companies have been more deliberate when it comes to their strategies in business matters and Webinar is perhaps one of the best strategies that they came up to.
Physical or the “traditional” meeting setups have been widely replaced by virtual formats such as webinars. Not just because it’s a trend and is easy to utilize but chiefly because of the greater benefits it provides.
The majority of companies use webinars as a means to connect with their fellow accomplices, customers, and employees. It is as well utilized as a means of promoting and branding products and services.
In fact, 60% of marketers have been reported to use webinars as a part of their marketing activities. With too much convenience it offers, people in the business world don’t really require more effort to obtain the peak of their business success.
Though it has recognized shortcomings, it doesn’t outweigh all of the benefits it provides.
What is a webinar?
In this course, I will cover a brief webinar definition, the significance of post-webinar surveys, and different types of questions in a survey.
What is a webinar and how does it work?
Here is a simple definition of a webinar, Webinar, or a Web-based seminar is an event that is held online where a speaker presents an informative content exclusively to an online audience. Online audiences can stream webinars via smartphones and PCs and can keep in touch in real-time with the moderator by audio and video feeds.
More webinar features include surveys, polls, and private chat rooms that chiefly promote activity engagement. This virtual format is utilized in different activities from seminars, workshops, training to launch events.
Zoom, JetWebinar, and On24 are some of the platforms used for webinar hosting.
Why is a post-webinar survey important?
To know if the webinar went well
Was it satisfying? Was it worth the attention of my audience? Did my event serve its purpose? The answers to these questions definitely lie on your audience; therefore direct feedback from them is completely significant.
Realizing how the audience feels about your webinar will enable you to adjust your approach and can increase your audience as well. Whenever executed appropriately, this approach will let you track the overall performance of your event.
Optimize future event
Getting feedback directly from your audience, whether it is positive or negative is perhaps one of the most priceless ways to track how your online webinar went. It will provide you with the strategies that you must necessarily build and improve for your future events.
Generate Social proof
Positive feedback means that your audience was satisfied with your presentation. Positive feedback does not only allow you to glorify yourself for doing a good job but it will also build a great perspective from the people that see the positive comments on your landing page. This guarantees you an increased rate of attendance in your future events.
Have future content ideas
Poor content means less audience that will join your event. Content making is indeed a tough job but surveys can help you to overcome this in one fell swoop. Surveys are a great way to help you improve and expand the topics for your content that will satisfy the demands of your audience.
RELATED ARTICLE: QUESTIONS TO ASK BEFORE AN ONLINE EVENT | BEGINNER’S CHECKLIST
Types of questions to include in your survey
Single-Choice Questions
This comprises the sets of questions that generally ask the demographic profile of the audience i.e. age, gender, marital status, occupation, and address. These questions will help you to gauge how relevant your webinar is to your audience.
Single choice questions usually require private information from the participant. Bear in mind that some of them might be sensitive enough to provide answers to your questions therefore as much as possible avoid making too personal questions and no matter how it is helpful for your assessment, your questions must be optional to answer.
Is your career related to the field of marketing?
This question will help you to know if you’re reaching the right audience for your webinar.
o Yes
o No
What is the highest degree of education you have completed?
This question will help you to compare different responses among your audience and see if there are any trends in opinions and behavior.
o PhD
o Masters Degree
o Bachelor’s degree
o College level
o High school
o Some high school
o Prefer not to say
Which of the following is your current employment status?
This question helps you to assess your audience’s biases and experiences when analyzing the data results.
o Full time
o Part-time
o Retired
o Seeking for job opportunities
o Prefer not to say
Multiple-Choice Questions
“Multiple choice” type of question is elemental to your survey. As this type of question provides a fixed list of options, it can yield more detailed responses from your audience, and most importantly, it will be more convenient for your audience to answer.
Bear in mind that you have to make comprehensive questions and answer options to avoid biased results.
How would you rate the event?
This question will let you know if your overall webinar performance meets the expectations of your audience.
o Excellent
o Very Satisfactory
o Satisfactory
o Fair
o Poor
Was the event length right?
This question will help you to adjust the time span of your event making it more tolerable for your audience.
o Just right
o Too long
o Too short
How would you rate the performance of the speaker, i.e speeches, and entertainment?
This question will help you to realize what improvements you should do on your future event. A satisfied audience is likely to come back to your future events hence improves the value of your event.
o Excellent
o Very satisfactory
o Satisfactory
o Fair
o Poor
RELATED ARTICLE: TOP WAYS TO INTERACT SUCCESSFULLY WITH THE AUDIENCE DURING WEBINARS
Open-Ended Questions
With this type of question, you will not provide any answer options to your audience, the audience is free to provide their insights about your webinar. This type of question is crucial to your survey as they provide you with highly specific and insightful feedback from your audience. Bear in mind that it is not that easy to analyze the answers to this type of question therefore you have to create questions with simple and often used words.
Why did you join our webinar?
This question can help you figure out which aspect of your webinar is causing your audience to join your event and by this, you can continue doing it right or even improve for future events.
What topics would you like us to cover next time?
This question will help you to figure out what are the preferred topics of your audience that you can use on your future webinar
Which part of the event should we improve?
This question will help you to figure out the shortcomings of your event thus giving you the chance to fill in the gaps for better performance on your future webinars.
Scale Questions
This type of question is easy and convenient for your audience to answer. These questions work by asking your audience to rate their satisfaction with your webinar performance.
On a scale of 1-5, how would you rate the speaker’s performance?
If you’re the speaker it will help to figure out your shortcomings and improve your performance for your next webinars.
o 5
o 4
o 3
o 2
o 1
On a scale of 1-5, how would you rate the relevance of this webinar?
This will help you to figure out if you’re serving the right content for your audience.
o 5
o 4
o 3
o 2
o 1
How would you rate the effectiveness of this webinar?
This will help you to know if your content is serving the right purpose and if it benefits your audience.
o 5
o 4
o 3
o 2
o 1`
How do you send the survey?
Remember that your post-survey questions must be emailed to your audience while your webinar is still fresh in their minds. Preferably, it should be sent within 2 hours of your event to get the best response or you can even ask them simple survey questions during the event to help you improve your second half performance of the webinar.
In your email letter, address the importance of your survey and politely ask your audience to participate in it. Attach a thank you letter and at least give some small rewards such as pdfs and ebooks that are relevant to your content. In some ways, this helps your participants feel valued.
Apparently, sending your post-survey questions to your audience is just made easy by different effective platforms such as GoogleForms, Typeforms, and SurveyMonkey. These platforms are packed with features such as an email follow-up system to make sending email easy and an effective analytics tool to help you scan collected data.
JetWebinar’s Personalized Emails
JetWebinar is an all in one platform for high quality and seamless streaming. Aside from being a webinar platform, there are so many things you can take advantage of the platform.
This includes their personalized email functionality wherein you can send email reminders before your webinar and send a notification to those who forgot to show up or dropped out during the webinar.
But most importantly, you can use this function to send emails after your webinar. You can send them an email right away once the webinar ended that includes your post-webinar survey.
You can access this function in your account under the Email Funnel. Ready to start? Click here.
Conclusion
Always keep in mind that the feedback you get from your audience makes an immense value for your webinar and you as a creator. You have to understand that this step gives you more chances of achieving successful events.
As you dive into making your post-webinar questions don’t hesitate to get ideas on the aforementioned example questions.
