The year 2020 makes us adopt a new way of living, learning, communicating, and even earning. For companies and businesses, virtual and online events have become their ordinary place.
It becomes their territory to grow, expand, develop, and be experts in their industry. One way how the company adapts to this new normal is to use a tool that millions of us are engaged and using, and that is social media.
Social media is one of the best traffic that companies and businesses can use to reach more audiences either in the local or global area.
SOCIAL MEDIA FEATURE PROVIDES THE BEST ORGANIC RESULTS
Social media are not just for individual purposes only. These social media can be also used as great marketing tools to promote your upcoming events to your audience, advertise your events to a large-scale audience, and inform your audience what will get to your event.
SOCIAL MEDIA STORIES
People use social media stories to show and share what was happening in their life at the actual moment. These stories represent a new way to introduce and show content, run marketing awareness, and advertising campaigns.
Digital marketers or even companies and businesses can also do this strategy, especially if they are doing or hosting an online event. By using different social media stories, you can give your audience a glimpse of your upcoming event, you can tease them with event information, and lead them directly to registration pages.
This strategy will help you increase your event awareness as well as your event attendance.
Facebook is one of the most popular social media platforms in the world, people are very into it, they use Facebook as their pastime, a source of their information and entertainment. And that is a good opportunity for companies to create the Facebook event, because why not?
It is one of the effective ways of online marketing. Facebook events will help you boost your event and reach thousands of audiences, it will help you save time and money and of course, Facebook events will help you engage with your potential customers.
With millions of people using Instagram, it is a bright idea that you use it as one of your marketing strategies. Instagram countdown is one of the great opportunities for companies to promote time-sensitive online events and offerings.
This countdown gives the ability to promote your event up to 1 year in advance and remind all your audience about the deadline to register or to attend. Companies hosting an online event can use Instagram to create countdowns for their upcoming events.
Instagram countdown will help you promote your event, gain more audience, raise brand awareness, and also create excitement among your attendees.
Different social media such as Facebook, Twitter, and LinkedIn have the features of live streaming. And this live streaming helps companies and businesses to promote their event in real-time.
Real-time interaction, real-time conversation, and real-time engagement.
RELATED ARTICLES: WHY CONTENT MARKETING IS IMPORTANT TO YOUR BUSINESS?
KEEP YOUR AUDIENCE UP TO DATE WITH MESSAGING AND PROMOTION OF UPCOMING ONLINE EVENTS
Digital marketers should exert more effort if they want to turn their event into a successful one. Keeping your audience up to date with messaging and promoting upcoming online events is one way you can achieve a successful event.
Keeping them updated is the way you can stay in touch with them, the more you know their needs and where they are interested. Digital marketers should consider some questions like why they need to take time to attend the online event?
What benefits they can gain through your online event, virtual event, virtual conference? Is it worth taking a risk?
BE CLEAR ABOUT WHAT THE AUDIENCE WILL SEE
Trust is important not only in individuals but also in a company. If you build trust between your companies and your attendees, it will lead to better engagement and interaction.
How will you build trust? The host should be clear about what the audience will see in their event. The host who is hosting online events, virtual conferences, or virtual meetings must set a clear topic and thorough description of their event.
He/ She should meet the expectations as they promise to your audience as possible. Give them a real idea of what will happen to your event, what benefits they can gain, and what information they will learn in your event.
CHOOSE THE RIGHT VIRTUAL EVENT PLATFORM
Your efforts will be wasted if you do not have the right virtual event platform. Whether you are hosting virtual meetings, virtual conferences, online events, webinars, it is important that you pick the best and most suitable platform for your event.
Make sure your chosen platform has all the high-quality features that you needed, user-friendly platform, and easy to navigate. The right platform is one factor to have a successful marketing event.
JetWebinar offers high quality and seamless webinar event streaming. With its easy to use the platform you can easily create your own webinar, customize your landing page, email reminders, and manage your leads and affiliates.
TAKE ADVANTAGE OF INFLUENCER MARKETING
Influencer marketing is a form of marketing event a strategy that uses key leaders to boost your brand awareness to the larger market and industry. This influencer marketing involves hiring or paying an influencer to spread the word for you, it is just like you hire a celebrity to endorse your product and brand to the public.
It is an effective marketing event strategy if you have some influencer marketing that will help you increase your event attendance and raise brand awareness.
LEVERAGE CO-BRANDED OPPORTUNITIES
Co-branding or co-marketing is a common marketing technique that works effectively in online events. The strategy includes associating and building strategic relationships with another brand to create an event and work together to inform your audience about when and where your event will be.
These marketing techniques will help your company or business to increase the overall reach of your brand. This strategy is just like you are calling for help or reinforcements and you’re working together to expose brands as much as you can.
ENABLE SPEAKERS AND EMPLOYEES TO PROMOTE YOUR EVENT
It is hard to promote your event on your own. You need the help of other individuals who can help you to promote and advertise your event.
These individuals could be speakers, your company’s employees, colleagues, or a friend of yours. You can simply ask them a favor to share and spread a link to the event registration page, this simple thing will help you a lot.
For them to share it quickly and easier, send them some assets such as images, URLs, videos, and some coverage of your event to get more promotions and advertisements. The more people advertise and promote your event, the bigger chances that you will get more audience.
IMPLEMENT POST-EVENT PROMOTION
A successful marketing event needs you to promote your event either its pre-event or post-event promotion. Not because your event is over, it does not mean your promotion stops.
As you prepare for pre-event promotion, you should also work for post-event promotion. The post-event promotion will help you gather more audience, get brand exposure, and even get good event feedback from your attendees.
You can also create your post-event promotion with the help of social media. This can be done by posting some quotes together with the video clip of your event and important topics, testimonials, comments, and feedback from your attendees.
POST REVIEWS ONLINE AFTER THE EVENT
If you are hosting video conferencing such as online events, virtual conferences, virtual meetings, or even corporate events. It is important that you email your attendees to give them follow-up surveys.
This survey is to measure if your event turns successful and if you did the hosting right. Post-event questions will give you the ideas of where what, and how you will improve the next time you do an online event.
These post-event surveys also give you the opportunity to get to know better what your audience needs and wants most about your event and better keep a record of their feedback. While gathering your audiences’ good feedback on your event is.
After you gathered feedback, comments, and reviews it is a good idea to post it, so that users will see how your event went, and made them interested and be your audience to your next event.
Social media is one of the cost-effective, and great digital marketing strategies to increase and generate more leads. Social media is more powerful than you think. In social media, you can simply communicate and interact with users while you are starting to build trust between you and your customers.
Of course it also helps build the reputation of your company or business. It is not surprising that companies and businesses use social media as their marketing event strategies, because why not?
Social media gives them opportunities to get them to stay connected to their audiences without attending to the physical environment. Though the virtual event is still incomparable to physical events.
That is why digital marketers should keep preserving their efforts in the online marketing industry through social media to achieve their goals in a virtual environment.