What is Video streaming? And How does it work? | Streaming for beginners

If you think about our current lifestyle, you will realize that the way we live our lives is mainly subject to the convenience of utility assistance. From electricity, appliances to countless gadgets, where our modern comfort and well-being would be incomprehensible without these things.

 In the previous years, another utility has crawled upon us to where current life would be unimaginable without it: High-speed internet availability. This brought our lives to the most impossible things that we think of. 

As this pandemic broke out, we have come to understand more of its importance. With the internet as its foundation, Streaming media companies, video game makers and consumer staples have stood up and gained ground to keep everyone entertained in the solace of their homes as everyone across the globe has actualized “stay-at-home” orders. 

With television and related virtually scripted reality programs compelled to shut down their shows; video streaming is quietly becoming a new trend. Streaming site Netflix for instance is one of the top grossed services providing shares up to 30% in 2020. 

It is not surprising why video streaming is becoming a trend across the Globe, generally because it provides people with the comfort and entertainment they’ve been longing for a long time.

To enlighten you up with this video and live streaming thing, we will cover the most interesting facts that will surely provide you enough information on how it works and how its advantages benefit you as a streamer and as a host of video streaming.

WHAT IS VIDEO STREAMING?

Video streaming from the internet seems to be new and futuristic but it actually isn’t. It just feels like this because of its convenience to its users. 

And from here you might ask what is a video streaming and why is it so convenient to its users? So here it goes. In a nutshell, video streaming enables information and content to be constantly conveyed by means of a network system or internet to its viewers. 

That is to say, a user doesn’t need to download a file to play it. Rather, the media is sent in a persistent stream of information and is automatically played as it shows up. 

HOW DOES VIDEO STREAMING WORK?

Video streaming requires an information or data provider to host pre-recorded media documents on a remote server. Viewers who have a suitable video player are then ready to associate with this server to get to the video content. 

During the streaming procedures, the video document information is compacted and sent to the requesting gadget in little packets over a network system or internet. The viewers’ player decompresses the streamed file and sets it out on the screen. 

This implies that the viewer can begin viewing the video without waiting for a whole file to download, consequently improving the user experience.

ADVANTAGES OF VIDEO STREAMING

There are numerous advantages to utilizing video live streaming services to host your event. Video live streaming services can be successful and significant in wide range contexts, including promotions, advertisements, live declarations, online classes, social gatherings, etc. 

Companies can likewise utilize live streaming to improve and amplify direct communication with the audience and network accomplices. Regardless of whether utilized by Companies or normal people, video live streaming bears you the chance to reach and interact with more people across the borders and seas. 

The following are some of the advantages of video streaming.

FLEXIBILITY

You have the adaptability to utilize assorted types of content and interactive media, including pictures, text, and live talk. You can even access diverse presentation methodologies.

ACCESSIBLE

You will get prompt access to movies anywhere and anytime. Few streaming sites and platforms charge a month to month expense, and consequently, you get full access to their programming.

WIDER AUDIENCE

In-person events are typically restricted to the space accessible at a given setting. With live video streaming, nonetheless, you can welcome the same number of audience as you like to “join in” your event. 

You can reach anybody through live streaming, as you are not, at this point restricted by topographical or size imperatives. Your only restriction with live video streaming is your server capacity.

NO-DOWNLOAD TIME

Streaming sites have made it less difficult for people to watch their preferred shows without agonizing over download time. All you need is a stable and high-speed internet connection for you to watch any show you like.

EASY TO USE

A typical misconception about video streaming is that it’s excessively difficult to set up for normal people to pull off. In actuality, video streaming can be misleadingly basic. All you need is an important video and sound gear, high-speed internet, an encoder, and a streaming media platform.

NO NEED FOR MEMORY SPACE

Since there are no downloads included, you don’t need to stress over coming up short on memory space. Downloading large documents may occupy immense space on your PC, which may affect the overall performance of your PC.

PLAYBACK OPTIONS

Video streaming doesn’t require downloading a file or documents just to play it again, you can instantly play back the video you’re watching.

MANY STREAMING OPTIONS 

Video streaming sites do not have so many limits and restrictions, regardless of how many times you stream a movie as long as you have paid your membership.

CUSTOMER SUPPORT

It tends to be tricky to troubleshoot issues with practically no past experience. Utilizing video streaming services implies that you will have somebody to help you if unforeseen issues do emerge. 

A reliable video streaming platform will give you continuous user assistance and will guide you through any challenges you experience.

Related Topics: BUILDING YOUR DYNAMIC WEBINAR REMINDER CAMPAIGN

TOOLS TO INCREASE WEBINAR ATTENDEES

HOW DO YOU DO VIDEO STREAMING?

Ecamm Live is a video streaming application for Macs as it were. It’s financially savvy, particularly when you consider all the highlights it has. Ecamm Live is anything but difficult to utilize. It incorporates Facebook Live, YouTube Live, Periscope, Twitch, Restream, Switchboard Live, and RTMP.

Wirecast is an efficient video streaming and production tool from Telestream. It can be installed in Macs or Windows-based PCs. It centers on creating proficient live streaming and has some propelled highlights.

Vmix-is an efficient video streaming and production tool that runs in Macs and Windows-based Pcs. V Mix was developed starting from the earliest stage of Windows-based PCs and supports various graphic cards. It permits you to do exceptionally incredible things like multicasting, recording, and ISO recording easily. It likewise permits you to redo and customize pretty much everything.

Streamyard-It’s extremely simple to use since it’s a web application and works through your program. It incorporates all main live streaming platforms including Facebook Live, YouTube Live, and Periscope. Furthermore, it permits you to multicast – communicate to more than one platform simultaneously. It permits you to have up to 9 people on your show and you can feature remarks on the screen.

Zoom is essentially a video conferencing and webinar platform. You can have virtual meetings from 2 individuals up to 500 and webinars with up to 10,000 members. It recently included a live video streaming component that permits you to live stream your event to Facebook Live and YouTube Live.

JetWebinar is a webinar platform where you can do real-time and high-quality broadcast streams to large number of attendees. Your stream will be downloaded directly to the cloud and it will be accessible to all types of devices. 

These are just some of the popular tools that are being utilized in hosting video streaming. There are actually more tools out there, but for now, you might consider using these tools.

STEPS ON STARTING YOUR OWN VIDEO STREAMING

  • Utilize your software – The foundation of any video streaming broadcast is the program or software that powers it. There are two principal software components you ought to be worried about, first is the encoding software and the video playback or online video platform that is presenting your live stream through a video player on the web. In any case, ensure your software permits switching between different cameras, realistic overlays, video playback, and high-goal recording, etc.
  • Choose a high-definition camera – Having the right choice for camera equipment can have a significant effect with regards to live video streaming. For small broadcasts, it is most likely to search up for a camera that sets both sound and video in a single gadget or device.
  • Set up your cables One thing that can frequently be neglected is the cables needed to connect most of the technical stuff, from cameras, PCs, lights internet and so on that are fundamental for broadcasting. Do the cables have enough length to make to outlets? The stage? Be sure to consider this necessity in your video streaming event.
  • Set up your production, lighting, sounds, etc. – With regards to the actual production of video streaming events, the two most significant components other than the camera are lighting and sound. Without great lighting, you can’t see the subject and the quality of your video goes down. On the off chance that you have great lighting but no stable sound it’s more likely to become a problem. The great sound can make everything alright! Sound with terrible lighting still makes the content usable later in different settings like digital broadcasts and so forth. But remember that it would be better if you will manage to set up everything right.
  • Set up your internet connection and power – Most importantly you are going to require electrical power for lights, cameras, encoders, sound equipment, and mixers. The suggested power load arrangement for live video streaming is a 20-amp circuit. With respect to the Internet, ensure you broadcast over a hard-wired internet connection and not by means of a wireless system. We suggest having at any rate two T3 associations designed ethernet, 10Mbp minimum transfer speed. Have IT at the area open ports 1935, 80, and 443 to take into consideration a lot of inbound and outbound traffic.

So as to effectively execute the sixth step you have to ensure you have executed stages 1-5 completely. The most ideal approach to do that is to make a live streaming agenda which records your equipment needed, the sequence of your show, possible drawbacks or things you may require from the scene to fill the gaps in your checklist. 

On the off chance that you’ve done every one of these things, then you are ready for your video streaming. Finally, concentrate on the presentation and the content you are attempting to pass on through live video.

CONCLUSION

As you see, video streaming is easier than it might seem. If you think that you are capable of doing this and you accept the challenges- full ahead try it yourself, and whenever you find this task exceeds your skills and expertise you can always find ways to solve the problem.

 Ready to host your first stream? Click here.

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Category:  Event Management, Webinar Events

Title: Provide the best webinar experience | Choosing the right platform for your event

Content: Right now, turning our stuff online is the best option to avoid us from more exposure to the said virus. On the other hand, there are lots of online meeting platforms that can help us cope up with our current situations. 

WHAT IS A WEBINAR?

A webinar is one of the tools that can help us survive and save us in this time of the pandemic. But what is a webinar anyway? 

Webinar meaning, a kind of seminar that is conducted through the internet. In the webinar, you can host a virtual meeting without any hassle to find the right place for your seminar. 

By using the webinar, you can share, give, and receive files, you can also listen and discuss some things with your attendees without leaving your comfort zone. They can simply attend and watch your seminar just download webinar software to your laptop/computer or any smartphones. 

A webinar is also a powerful marketing tools technique that will allow you to connect with others, train a newbie, and increase your profit.

There are different types of webinars that can help you have a successful webinar hosting. Cvent listed some of the webinars that are currently available right now, but we’ll be adding more to the list.  Let us define each type.

LIVE WEBINARS

In live webinars, you need to send out the invitation via email.  in that way, your audience can sign up and open the special link you provided for them so that they can attend to your live webinar. 

THE ADVANTAGES OF THIS LIVE WEBINAR ARE:

  • You can engage with your attendees
  • You can discuss things to make it clearer
  • You can connect with your top fans, and most of all they will feel you and your content because of the emotional connections you showed to them in real-time.  

Meanwhile, it’s one of the biggest problems when it comes to live webinar is the possibility to encounter some technical issue, but you can prevent it from happening if you have plan b. 

ON DEMAND WEBINAR

It is a recorded live event and you can re-use that content at any convenience. 

ADVANTAGES OF ON DEMAND WEBINAR:

  • You can edit out your mistake
  • You can redo your recording until you are satisfied with our record
  • You can add effects, graphics, presentation slides or even a filter 
  • It is ideal for those who have stage fright but still want to be a host. 

On the other hand, one of its disadvantages is that you will lack audience engagement and interactions. 

SIMULIVE WEBINAR

We also have here what they called simulive. It is simply replaying the recorded webinar as if it is a live webinar. Simulive brings pre-recorded content to a live event and presents it to the audience. 

It has also interactive tools that you can use to answer some questions from people viewing your webinar. One of the tools you can use is the Q&A text widgets where the speaker can send a text to answer the question raised by the audience in real-time. 

But one of its disadvantages is that your simulive must be clean, the editor must edit the video and audio you recorded. 

The last one is the sponsored webinar; it works by paying the third party to promote your brand or content or even your webinar itself to their attendees and participants. It is ideal for those who want to achieve measurable results, who want to raise awareness of their brand, it is also beneficial for those looking to make money using a webinar.  

Sponsored webinars also have disadvantages, one of these is that it takes a lot of time, and effort to promote your content, or to deal with your sponsor and it is a little costly.

HOW DOES IT WORK AND WHAT ARE THE BENEFITS?

Typically, webinars are between 40-60 minutes long, but it depends on your event. How does the work? 

It works but first you need to choose a topic for your webinar, your topic should be interesting so that you can catch as many audiences as you can, but how? If you have done a webinar many times before, then you should have a list of common interests you notice among your customers, attendees, or even clients and use it as your topic now. 

But if you are a newbie with a webinar and have no experience before, you can conduct some questions or a poll to ask them during your event. So that you will come up with interesting topics, and you can use it as webinar marketing tools. 

After choosing your topic, next, you need to organize your webinar planning template, create some catchy slide deck, and of course, create a marketing plan to promote your webinar. In addition, there are advantages of using webinars in your businesses, companies, or even if you are an ordinary individual.

These people use webinars to increase their marketplace, reach new sales contacts, clients, and even consumers or audiences. Webinars are done to build and generate high-quality sales leads and to still communicate and engaged even in this scary time where social distancing is highly observed.

BUILDING YOUR DYNAMIC WEBINAR REMINDER CAMPAIGN

TOOLS TO INCREASE WEBINAR ATTENDEES

WHAT ARE WEBINAR PLATFORMS?

Now, let’s talk about the webinar platform, what is it anyway? Webinar platform will authorize you to sell to an audience in your live presentation, including slides, video, and audio interactions such as chats, polls, Q&, and other offers. 

SOME EXAMPLES OF WEBINAR PLATFORMS ARE:

  • Demio- ideal for businesses and companies that are required to run their operations online because of the coronavirus.
  • GoToWebinar – you are allowed to stream live webinars and then mail the recording to your attendees once it is done, this one is great for corporates who only seek for live webinar hosting.
  • ClickMeeting – a tool that offers a lot of features that can help you, it offers some tools that you will not get on other webinar platforms, this is for serious webinar marketers.
  • WebinarsOnAir which gives you all the webinar features and tools you need, it might be exaggerated, but hey! I said it because it is backed up by a lot of features and tools, plus they also have unique ones to use, this is for ones who need to do webinar marketing that is great for your budget. 

Lastly, we have JetWebinar. One of the best and modern options to choose if you are hosting virtual conferences and webinars. 

JetWebinar is ideal for a large number of participants and events, due to its limitless capacity when it comes to attendees. It can stream high-quality content and it will be downloaded directly to the cloud. Your webinar will be accessible to all types of devices without the need to download any application or software. 

These are only some examples of the webinar platform that you can choose and try. 

WHAT TO CONSIDER WHEN CHOOSING A WEBINAR PLATFORM?

There’s a lot of things to consider when you choose the best webinar platform. It should be easy to use, accessible to your audience, easy to set-up, offers poll, Q&A, and surveys before, during and after the event.

The webinar platform should also be user-friendly, have a one-click invitation function, high-quality live video and audio, and seamless streaming.

You can also check on this article to have more information and tips about having a successful digital event

CONCLUSION

While we are in the environment wherein we lock-up in our own home; businesses, companies, and even individuals are moving forward with their own techniques and strategies with creativity to stand up and handle the situations as they walk in the new normal virtual space. A webinar gives us an easy, efficient, and accessible path by connecting to others and interacting with our target audience. 

There are some great webinar platforms out there, as you choose which webinar platform is the best for your needs and your purposes; experience, try and experiment is the best way to find out which one is the best and suitable for you. 

Ready to start your webinar? Click here

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